Working closely with the team at Ringier Medien Schweiz, we developed a cohesive brand concept around the idea “Beacon of business.” It expresses BILANZ’s role as a trusted guide through a complex economic landscape, offering firsthand perspectives, investigative depth and personal stories that reveal the people behind business.
The design builds on this idea through light—using it to uncover stories, highlight perspectives and set the stage for topics relevant to Swiss businesses. Refined logo usage, distinctive typography and a refreshed colour palette translate this approach into a clear, confident and expressive identity across print and digital applications.
The digital brand book brings this thinking into everyday practice. From the brand’s story and tone of voice to imagery, illustration, graphic elements and layout principles, it provides a shared framework for consistent communication across print, digital and physical spaces.
Brand Design Basics
Brand Imagery
Motion Design Principles
Illustrations
Layouts
Design adaptations for different BILANZ topics, such as “Switzerland’s Wealthiest.”
BILANZ Brand portal
The BILANZ brand portal brings all brand assets and guidelines together in one place. From logos and typography to imagery and templates, it gives teams easy access to the tools they need to create clear, consistent communications across every channel.
